Don’t panic if your ‘likes’ drop down over the next couple of weeks, you are probably not losing your popularity!
Facebook announced yesterday that it is changing the way it counts Likes. It’s only a small change but it may see the ‘likes’ on your page drop a little. If a user inactivates their account their ‘like’ on your page will now be removed, but will be added again if they reactivate their account. ‘Likes’ from people who have passed away will also be removed.